Hailey Melton

UX for the bottom line. I help founders use design to drive revenue and conversion.

eCommerce

Interface Economics #8: Your Support Tickets Are Trying to Tell You Something

May 27, 2026

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2 min read

Interface Economics #8: Your Support Tickets Are Trying to Tell You Something

Customer questions reveal where your product experience is breaking down.

Hailey Melton

eCommerce

Interface Economics #7: How Checkout Friction Quietly Kills Revenue

May 20, 2026

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3 min read

Interface Economics #7: How Checkout Friction Quietly Kills Revenue

A failed ecommerce redesign reveals how UX friction compounds into lost sales, lower trust, and abandoned carts.

Hailey Melton

Interface Economics #6: Why Your Onboarding Flow Might Be Hurting Revenue

May 13, 2026

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3 min read

Interface Economics #6: Why Your Onboarding Flow Might Be Hurting Revenue

One SaaS company reduced onboarding from 27 steps to 6 and dramatically improved time-to-value.

Hailey Melton

B2B

Interface Economics #5: Confused Users Don't Convert

May 6, 2026

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2 min read

Interface Economics #5: Confused Users Don't Convert

Why simplifying UX increased conversions (with numbers).

Hailey Melton

eCommerce

Interface Economics #4: Stop Chasing Traffic and Start Increasing Order Value

Apr 29, 2026

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3 min read

Interface Economics #4: Stop Chasing Traffic and Start Increasing Order Value

Why AOV is the most cost-effective growth lever, and how UX makes customers spend more (without feeling sold to).

Hailey Melton

B2B

Interface Economics #3: Churn Is Costing You More Than You Think

Apr 22, 2026

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2 min read

Interface Economics #3: Churn Is Costing You More Than You Think

Retention beats acquisition every time, and it starts with onboarding.

Hailey Melton

eCommerce

Interface Economics #2: The 10x Conversion Boost You're Probably Missing

Apr 15, 2026

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5 min read

Interface Economics #2: The 10x Conversion Boost You're Probably Missing

The AI experiment that transformed conversion rates overnight.

Hailey Melton

eCommerce

Interface Economics #1: The Power of Guest Checkout

Apr 8, 2026

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4 min read

Interface Economics #1: The Power of Guest Checkout

You could be missing out on hundreds of thousands of dollars.

Hailey Melton